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Paid Ads

Ad spend that
actually pays back.

We run performance campaigns on Meta, Google, and TikTok. Every dollar is tracked, every creative is tested, and every fortnightly report tells you exactly what's driving revenue, and what to cut. Attributed to actual purchases, not reach numbers.

Audit my ad account

What's included

  • Meta Ads (Facebook & Instagram) management
  • Google Ads, Search, Shopping & Display
  • TikTok Ads for Aussie audiences
  • Creative testing & iteration (A/B at scale)
  • Pixel setup, conversion tracking & attribution
  • Fortnightly reporting with plain-English insights

Typical result

Koorang achieved 4.2× ROAS on $820K media spend across Meta & Google in 12 months.

Paid media in Australia is a smaller, more expensive auction than the US case studies most agencies quote from. CPMs behave differently across Sydney, Melbourne, and regional Australia, and a media plan built on US benchmarks routinely overspends here. We plan and buy against the Australian market specifically, with pixel and conversion tracking set up correctly before a single dollar is spent, so attribution is based on actual purchases and leads, not last-click vanity metrics.

We run structured creative testing, typically three formats a month (static, short-form video, carousel) tested against each other rather than one creative run unchanged until performance decays. Every campaign gets a fortnightly report written in plain English: what worked, what didn't, and what changes next, not a screenshot of a dashboard with no interpretation attached.

This covers Meta Ads (Facebook and Instagram), Google Ads (Search, Shopping, and Display), and TikTok Ads for brands whose audience skews younger. We manage the full account, not just creative or just media buying, so there's one team accountable for the number at the end of the month.

How we run a paid ads engagement.

  1. 01

    Account & tracking audit

    We check pixel setup, conversion tracking, and attribution before touching budget. Most accounts we inherit are misreporting results before we start.

  2. 02

    Campaign structure

    Prospecting, retargeting, and retention campaigns built as separate structures with separate budgets, not one campaign trying to do all three jobs.

  3. 03

    Creative testing

    Three formats tested per month against a fixed budget and minimum run time, so we're comparing real performance, not gut feel.

  4. 04

    Fortnightly reporting

    A plain-English report every two weeks: what's working, what's being cut, and what changes next. No dashboard screenshots without interpretation.

Related work
KR

Koorang · Outdoor Apparel

Performance paid ads: $820K ROAS 4.2×

$820K attributed revenue4.2× roas

Paid Ads, answered.

The questions we get most often about this service before the first call.

01

Which platforms do you run ads on?

Meta (Facebook and Instagram), Google (Search, Shopping, and Display), and TikTok. We recommend platforms based on where your audience actually is, not run all three by default to pad the invoice.
02

How do you measure results?

Attribution is tied to actual purchases and qualified leads via correctly configured pixel and conversion tracking, not reach or impressions. If your existing tracking is broken, we'll flag it and fix it before spending budget.
03

What's the minimum ad spend you'll manage?

We typically work with brands spending $10K or more per month across paid channels. Below that, media management fees eat too much of the budget to make sense, and we'll say so.
04

How often do you report on performance?

Fortnightly, in plain English: what's working, what's being cut, and what changes next. You're not waiting a month to find out a campaign underperformed.
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